Kullu Administration to Launch New Scheme for Promoting Traditional Shawls

The Kullu district administration is set to introduce a new scheme aimed at boosting the production and market reach of traditional Kullu shawls. This initiative will focus on providing training to local artisans, improving design innovation, and establishing better market linkages. The scheme is expected to empower women self-help groups and preserve the region's rich cultural heritage. Officials anticipate the program will significantly enhance the livelihood of weavers across the valley.