Kullu District to Launch Major Promotion for Local Handicrafts Under ODOP Scheme

The Kullu district administration is set to launch a significant promotional campaign for its local handicrafts, aligning with the 'One District One Product' (ODOP) initiative. This program aims to boost the economic prospects of local artisans and preserve traditional crafts. The campaign, which is expected to commence next month, will focus on marketing Kullu's unique woolen products, traditional jewelry, and wood carvings to a wider national and international audience. Officials believe this