Varanasi to Launch New GI Product Promotion Scheme

The Uttar Pradesh government is set to introduce a comprehensive scheme in Varanasi aimed at promoting its unique Geographical Indication (GI) tagged products. This initiative, expected to be launched in mid-July, will focus on skill development for local artisans, enhancing product quality, and providing better market access both domestically and internationally. The scheme seeks to boost the local economy and preserve traditional crafts. It will also include provisions for digital marketing an