Kullu Women SHGs to Get Boost with New Government Marketing Initiative

The Himachal Pradesh government is set to launch a new marketing initiative aimed at empowering Women Self-Help Groups (SHGs) in Kullu district. This program, expected to roll out next month, will provide training, market linkages, and financial support to help SHGs sell their local products more effectively. Officials stated that the initiative seeks to enhance the economic independence of women and promote traditional crafts and produce from the region. This move is part of a broader state str